11/14/2023 0 Comments Kite hill yogurt past due dateIn 2015, it overtook second-placed Müller Wiseman’s Black & White to become the number two UK fresh milk brand overall, with sales now standing at more than GB£100m a year. In the UK, one of its strongest markets, it is the leading free-from brand overall, with sales posting double-digit growth to more than GB£150m in 2016. Today, its line includes almond, hazelnut, coconut, cashew, rice and oat milks. It was 2012 when the brand started extending soy milk. WhiteWave’s Alpro brand has been driving Europe’s plant-based beverages market. WhiteWave acquired Vega in June 2015 and then purchased Wallaby yogurt just a few months later. Meanwhile, WhiteWave’s Vega brand has been a key driver in the North American plant-based food and nutrition category with protein and nutritional shakes, a sports nutrition system, supplements and snack bars. ![]() WhiteWave’s So Delicious Dairy Free brand of milks, creamers, desserts and cultured products also has been successful. Silk also sponsored a plant-based promotion called “Do Plants.” It featured tennis star Venus Williams and music producer/social media personality DJ Khaled. Recent product activity included the 2016 launch of Nutchello, a line of “break-time” beverages with a blend of nut flavors. WhiteWave’s Silk is North America’s leading plant-based beverage brand with a portfolio encompassing soy milk, almond milk, coconut milk and cashew milk, as well as dairy-free yogurt alternatives and creamers. Going forward, the deal presents Danone with numerous opportunities to further develop its interests in the market in both North America and Europe. WhiteWave’s dairy-free brands not only include Silk, but also So Delicious and Alpro. It certainly was significant last year when Danone, a more traditional, dairy-based company, purchased WhiteWave. Retailers’ private label brands also are strong dairy alternative market contenders. Not surprisingly, Innova Market Insights even reports more non-dairy alternatives replacing milk in fashionable milk-based coffee drinks.Ī closer look at retail sales data show WhiteWave’s Silk is the leading brand, followed by Blue Diamond’s Almond Breeze and Califia Farms. New retail dairy alternatives also are appearing in increasingly sophisticated flavors as well as blends of non-dairy milks from different sources. There also are more unusual ingredient alternatives such as hemp and flaxseed. Innova Market Insights finds new dairy alternatives popping up from increasing variety of non-soy, plant-based alternatives-including cereal grains such as rice, oats and barley and nuts, such as almonds, hazelnuts, cashews, walnuts and macadamias. Actual global dairy alternative launches have more than doubled over a five-year period. Those dairy alternative launches are up from 5.7% of the total dairy new products total during the previous 12-month period. Dairy alternative drinks accounted for 7% of global dairy launches recorded by Innova Market Insights during the 12 months ending in October 2016. For the record, the dairy alternatives category continues to be led by beverages.
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